Our areas of focus
Through our research, we will explore, how to organise for optimal AI adoption, how can consumers benefit from our AI solutions and the risks and rewards for empowering employees with AI.
Responsible Organisational Transformation with AI
Investigating how AI assistance transforms employee engagement, productivity, and well-being and understanding AI’s role in idea generation and championing innovation.
AI-Enhanced Consumer Decision-Making
To empower consumers through AI-based tools for financial literacy, self-efficacy in everyday decisions, and ethical consumption and study how best to deploy generative AI for effective marketing, product recommendation, and user experience.
Social Impact and Ethics of AI
Exploring how underrepresented communities can leverage AI for financial, educational, and personal empowerment and designing frameworks to mitigate bias and develop inclusive AI-driven business solutions.
AI for Learning and Cognitive Enhancement
Investigating AI-facilitated learning environments that increase student engagement, deepen skill acquisition, and foster creativity and designing best practices for personalised AI-driven educational tools and adaptive teaching methods.
Want to know more?
For more information about our research or how you can participate, get in touch with the BehavAI team.
Meet the team
The Lab Coordinator, A/Prof Greg Nyilasy, is an Associate Professor in Marketing and Head of Marketing at the University of Melbourne. He has over ten years of advertising, brand, marketing and business strategy experience on three continents (Europe, North America and Australia). His research interests are in AI-driven consumer behavior, ethical business practices, and novel learning paradigms.
Upcoming events
Banner image: This AI-generated human-angel symbol with radiating wings reflects the following goals: human advancement, colorful diversity, ethical goodness.